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Blogs Home >> Great Resumes Fast >> 'Donít Let Your Executive Brand Slip Away From You'
Donít Let Your Executive Brand Slip Away From You



When you reach the executive level, your reputation means everything. You are relied upon to lead entire departmentsóor the company as a wholeóin new directions, which means you need to prove you are knowledgeable, wise, trustworthy, strong, innovative, and a natural-born leader.

Itís not easy to prove that you meet all of these qualifications without some evidence to back yourself up. Your executive brand serves as a window into that evidence, vividly providing the imagery needed for the hiring manager to envision you as a great candidate who simply must be called in for an interview.

The only problem is that an executive brand isnít always set in stone, especially in todayís online world. Although you can try your best to control which information about you is shared, you canít control it all. So what are some ways you can avoid having your executive brand slip away from you?

Purchase a Domain in Your Name

A great way to control which information about you is available online is to start by purchasing a domain in your name. For instance, you could purchase RandyJohnson.com or RandyJohnsonCPA.com to guide people to your domain when searching for you. On your website, you can list everything about yourself professionallyóincluding a bio, your resume/work history, philosophy, affiliations, and even a blog. Doing so helps you to brand yourself perfectly and encourages people to read the information you choose to share.

Check for Multiple Namesakes

Another important way to ensure that your executive brand remains within your grasp is to check the Internet for multiple namesakes. There may be other people online with your name who could create confusion for recruiters. To avoid these issues, you could differentiate yourself from others by using your first, middle, and last name, or by adding your title after your name whenever blogging or commenting on the Internet.

Google Yourself Thoroughly

While youíre searching for namesakes, be sure to Google yourself thoroughlyómeaning, search beyond page one to see all of the information about you thatís listed. Also, search your name combined with your high school, friendsí names, previous employers, etc. Once youíve completed your investigation, you can work toward deleting old pages and asking friends to delete photos that could threaten your reputation.

Secure Personal Social Networking Sites

Finally, be sure to secure the social networking sites you use for personal use. First, add only friends and family you trust if you plan to show your non-professional side online. Donít add colleagues and clients to your profiles. And be sure to adjust the settings so that your pages can be viewed or found in search engines only by friends. This can help to protect the integrity of your brand.

As an executive, you want very little information available that is not professional and related to the specific brand youíre protecting. So make sure that all of your Iís are dotted and Tís are crossed so that you donít inadvertently allow your executive brand to slip away from you.

Itís important to remember to brand your resume before applying to each new position for more information on branding check out my recent article 5 Key Areas to Target When Branding Your Resume. You can also get additional job search and career related advice by checking out our blog or following us on Twitter @GreatResume.

Posted on Tuesday, Jul 17, 2012 2012 08:52:23 by jhernandez

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